PM Transcripts

-1,, CS 7-
PRIME MINISTER
FOR MEDIA 7 APRIL 1987
Today I launched Phase Two of the Australian Made campaign at the
Greensborough Shopping Centre in Melbourne.
The Australian made campaign launched last August as part of a
national drive to increase consumer awareness and preference for
locally made products has shown that Australians want to buy
local products and that local manufacturers are capable of
producing goods which are competitive in price and quality with
imports. The campaign has succeeded in changing entrenched attitudes
towards imports, with 67 per cent of Australians now buying local
products most of the time.
As a measure of the success of the first phase of the campaign,
more than 800 manufacturers have signed up with the Advance
Australia Foundation to use the Australian made logo.
Australian Made Phase Two is being supported by a national print
media advertising campaign designed to point to the benefits of
using the Australian made logo and its acceptance by consumers.
In response to consumer demand for products to be clearly
identified as Australian* made, a direct mail campaign to 10,000
manufacturers is being conducted.
Retailers are also showing their support for the Australian made
cdmpaign with major promotions similar to Greensborough being
held around Australia on a regular basis.
Administration of the campaign will continue to be through the
Advance Australia Foundation which will control issue of the logo
and protection against misuse of it.