PM Transcripts

M1D I A RELEIASE
NA'rIONAL CAMPAIGN AGAINST DRINKDRIVI-NG
( Statement by) the Acting Prime Minister, the
Rt. lion J. D. Anthony, M. P.)
A national TV campaign against drink driving commenced today
and will run for several months.
" It gives me great pleasure to announce that the campaign is
proceeding * as a result of the co-operative efforts of all
governments", Mr. Anthony said.
One million dollars from the Commonwealth, States and the
Northern Territory will be uised to run the campaign. " Industry
is also being invited to participate in the campaign and I hope
Sthat industryr contributions can extend the campaign to Easter",
V Mr. Anthony said.
This year, some 3,000 people will be killed on Austrzilia's
roads and road crashes will be the principal cause of death for
all people between the ages of S and 34. " Alcohol will be
involved in about half of these deaths", Mr. Anthony said.
In each State and Territory, particular measures are in
operation throughout the year to combat the problem with special
publicity' and enforcement activities, particularly over holiday
periods. Mr. Anthony said the key significance of the television
campaign commencing tonight was the additional commitment by
governments over and above their existing programs.
" I hope the community also recognises that it has an
important role to play in reducing the appallingly high number of
deaths and injuries on our roads associated with alcohol", Mr.
Anthony said.
The campaign will be based on the four award-winning
television commercials featuring Paul Cronin, who asks:-" What
sort of friend are you? Would you let a friend drive if hie's had
too much to drink?"
" The commercials have been shown previouJsly but their
message can well afford to h e repeated regul arly o-. ver the next
few months''", Mr. Anthony s i I(
Canberr a,
12 December 1982